NYC BRAND ACTIVATIONS ELEVATED BY MICHELIN CHEFS
Bring your brand to life with unforgettable, press-worthy activations built around one-night-only culinary experiences led by Michelin-trained chefs. Resident is NYC’s only chef-driven experiential event producer. Our turnkey execution, exclusive venues, and elevated hospitality foster a sense of intimacy and connection that traditional activation agencies cannot replicate.
TRUSTED BY LEADING BRANDS
IMMERSIVE BRAND MOMENTS LED BY MICHELIN CHEFS
Chef-driven experiences that ignite brand storytelling
Turnkey production that removes planning friction
Content-rich moments designed for press, influencers, and creators
Exclusive private venues transformed into bespoke brand worlds
CULINARY STORYTELLING THAT AMPLIFIES YOUR BRAND MESSAGE
Resident transforms culinary craft into a powerful brand activation tool. Guests engage directly with your brand story through chef-led culinary experiences that translate campaign themes and product narratives into unforgettable moments. Michelin-trained chefs create immersive, content-worthy moments built for press and social media.
Expert chefs guide each bite, cocktail, and interactive moment to tell your brand story through flavor, presentation, and guest interaction. These activations go beyond food, sparking natural conversation and deeper guest engagement. With full brand activation event management, thoughtfully crafted experiences increase social amplification and encourage guest participation, ensuring every interaction contributes to lasting brand impact.
SEAMLESS EXECUTION DESIGNED FOR BUSY BRAND TEAMS
Producing a brand activation across multiple vendors can be time-consuming, fragmented, and high-risk. Resident removes that complexity through turnkey brand-activation event management, serving as a single execution partner with a chef-led identity, from concept through onsite delivery.
We manage execution end-to-end, including staffing, menu creation, beverage programming, vendor coordination for décor, florals, A/V, rentals, production needs, and on-site coordination. Through collaborative planning, we also design branded moments that naturally integrate your message throughout the experience.
You share your objectives, and Resident translates them into a cohesive culinary and experiential format. The result is a seamless activation that feels effortless for your team while remaining engaging, intentional, and memorable for your guests.
EXPERIENCES TAILORED TO YOUR CAMPAIGN’S GOALS
SEATED DINNER EVENT FORMAT
Chefs present multi-course tasting menus created exclusively for each experience, with optional sommelier-led pairings. This format is ideal for VIP client dinners, press events, editorial tastings, and influencer gatherings seeking intimate storytelling, meaningful conversation, and high-touch hospitality.
RECEPTION EVENT FORMAT
These high-energy, social experiences feature passed small plates, composed bites, signature cocktails, and tasting stations. This format works best for product launches, influencer-forward activations, VIP shopping experiences, and pop-ups that encourage movement and interaction.
HYBRID EXPERIENCE
This flexible format blends a reception-style flow with a focused seated or chef-led moment—allowing guests to circulate before gathering for a presentation or tasting. Hybrid experiences are ideal for brand activations that need both structure and spontaneity, balancing social energy with curated storytelling.
*We’re open to any format your team envisions, whether that’s a daytime experience, a brunch concept, or something entirely unique.
PRIVATE NYC VENUES BUILT FOR BRAND TAKEOVERS
Resident provides brands with access to exclusive private NYC venues, turning location into a strategic advantage for elevated activations. These venues are more than visually striking. Our portfolio spans private multi-million-dollar residences, members-only clubs, lofts, galleries, and art studios—each fully controlled and customizable to create a bespoke environment designed entirely around your brand.
These spaces offer more than a backdrop. Thoughtful layouts deliver premier lighting for content capture, greater control over production, and a refined ambiance that supports brand-forward storytelling without outside distractions.
Unlike restaurants, Resident venues are fully private, keeping the focus on your guests and your message. Directional lighting highlights key moments, ambient sound encourages conversation, and the sensory experience of dishes prepared and plated in real time subtly enhances the atmosphere.
CASE STUDIES
DON JULIO – PRODUCT CELEBRATION & PRESS EVENT
Don Julio partnered with Resident to produce a multi-night dining experience celebrating its premium tequila portfolio. Bespoke menus, thoughtful pairings, and custom cocktails guided press and creators through each expression in an immersive setting.
LE CREUSET – PRODUCT LAUNCH & PRESS EVENT
Le Creuset partnered with Resident to introduce a new cookware collection through a chef-driven press dinner. The chef integrated the products directly into the culinary narrative, creating a hands-on, story-rich experience for guests.
WHIRLPOOL – PRODUCT LAUNCH
Whirlpool partnered with Resident to host a chef-led dining experience celebrating the launch of a new oven. The appliance was integrated into the menu, allowing guests to experience its capabilities through live culinary storytelling.
FAQ’S ABOUT NYC BRAND ACTIVATION EVENT MANAGEMENT
-
Resident produces brand activations through a streamlined, three-phase approach designed for clarity, creativity, and impact.
Discovery begins with a focused intake to understand your brand goals, audience, timing, and desired tone.
During Curation, we pair your activation with a Michelin-trained chef and dedicated producer to craft the menu, select the right space, and design every experiential detail to align with your brand narrative.
On the day of the event, Execution is fully managed by our team—you arrive as a guest while press, influencers, and attendees engage with chefs, curated cocktails, and a cohesive, immersive brand experience.
-
For the greatest flexibility in chef selection, venue access, and creative customization, we recommend booking 4–6 weeks in advance. While select last-minute opportunities may be possible based on availability, earlier planning allows for a more intentional, high-touch activation that delivers maximum impact.
-
Absolutely. Every menu is customized with care to accommodate dietary needs, preferences, and allergies across guest, influencer, and press audiences—without compromising creativity, quality, or presentation.
-
Most brand activations are designed for 8–80 guests. Each experience is thoughtfully scaled to match your audience size, engagement goals, and desired atmosphere while preserving connection, flow, and impact.
